After five outstanding years in the offroad winch industry, Gorilla Winches is proud to announce the expansion of their product line to include a broader range of products in the offroad category. In response to customer requests for quality products outside of the winch category, Gorilla Winches will be adding a wider range of ATV, truck, Jeep, and 4×4 accessories to their lineup, including wheels, tires, bumpers, brush guards, and Jeep accessories.

Even more exciting is the company’s decision to adopt a new brand name that more accurately reflects this expanded product line:

According to sales and marketing manager John Ostman, “Our new name will more accurately describe who we are and what we do. We manufacture and supply PRO-fessional quality OFFROAD equipment to ATV, truck, Jeep, and 4×4 enthusiasts worldwide.”

Ostman notes that the company will continue to produce high-quality ATV and self-recovery winches (under the PROMARK OFFROAD name) along with their newly expanded product line. The PROMARK OFFROAD name will begin to appear on the company’s products as early as late September 2009.

The company has been hinting at a major announcement since the first of September, and Gorilla Winch customers have been eagerly awaiting the big news. Already an industry leader for durable, high quality winches and winch accessories, the company expects an expansion of their loyal customer base in connection with the expansion of their product offerings in the offroad industry.

As a tribute to the enormous influence that their customers have had in the evolution of Gorilla Winches into PROMARK OFFROAD, Ostman says, “We thank our loyal customers, and we look forward to the wild ride ahead.”

For the latest updates on Gorilla Winches’ transformation into PROMARK OFFROAD, visit the Gorilla Winches News and Announcements page.

See the official news release on PRWeb.